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Product Management

Connect business, technology and user needs to shape product strategy, development and lifecycle decisions.

African professionals learning and working in a setting relevant to Product Management
PRACTICAL · INDUSTRY-FOCUSED · CAREER-READY

Product Management

Build relevant capability through practical learning designed for real professional and organisational contexts.

Course Overview

The Product Management programme explores the role of product management across market research, strategy, development, user-centred design, lifecycle management, analytics and product marketing.

Key Learning Objectives

  • Understand product management and the product lifecycle
  • Conduct market research and analyse customer needs
  • Develop product strategy aligned with business goals
  • Understand ideation, prototyping, testing and launch
  • Manage product lifecycle decisions
  • Apply user-centred design principles
  • Collaborate across engineering, marketing and other functions
  • Use product metrics, KPIs and analytics
  • Position and market products effectively

Who Should Attend

  • Aspiring Product Managers
  • Current Product Managers strengthening their skills
  • Entrepreneurs and startup founders
  • Professionals in product development, marketing and strategy
Learning that connects to work

Renzy Academy emphasises practical, industry-focused training so that knowledge can be applied in professional and business settings.

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